Toy Shop UK reveals the winners of its Independent Toy Awards 2020

Toy Shop UK has unveiled the winners of its 13th annual Independent Toy Awards, highlighting the products that the UK’s indie toy retail scene think will be the top picks for parents this Christmas.

A full list of winning products can be seen at 

Medal logos have been awarded across 30 categories, with gold, silver, bronze prizes being awarded. Additionally, commendation logos were awarded to those companies that narrowly missed out on achieving a top three award. 

Toy Shop UK’s impartiality has enabled them to create an awards process that is unique within the industry. By asking the more than 900 independent retailers that list their businesses on the directory what they think are the best toys in each category, winners are “revealed” rather than “selected” as votes flood in. 

Toy Shop UK founder, Michael Hawkins: “This year’s list of winning toys features a truly diverse mix of products which I think perfectly reflects the life, character, and occasionally eclectic nature of the independent toy retailers that bring so much to this industry.” 

This year’s Gold medal winners are: 

Advent Calendar: Elfie’s Christmas Letters Ultimate Story Bundle (International Elf Service)
App Toys: The Toniebox (Tonies)
Baby: Textured Pop Blocks (Edushape)
Children’s Gifts: mTiny (Makeblock)
Collectable: Rubik’s Amazing Box of Magic Tricks (Marvin’s Magic)
Creative: My First Crayon Beads (SES Creative)
Construction: SmartMax My First Sound and Senses (Smart Games)
Eco: Eco Gelli Play (Zimpli Kids)
Educational: 123 Go! (Headu)
Electronic: Roxanne – Party Pets (EOLO)
Games (Action): Windy Knickers (John Adams)
Games (Board): I Saw It First: Jungle! (Laurence King Publishing)
Games (Card): Marvel Cinematic Universe Quiz (Winning Moves)
Games (Educational): Bee Genius (The Happy Puzzle Company)
Games (Electronic): Armogear Boxing Battle (NESSTOY)
Jigsaws & Puzzles: Call the Midwife 1000 Piece Jigsaw Puzzle (Rachel Lowe Games)
Licenced: Dragon Ball Limit Breakers (Bandai)
Novelty: Fifi the Flossing Sloth (ZURU)
Outdoor: 8’ x 12’ Rectangular DeLuxe Trampoline (YJ Europe)
Pocket Money: Unicorn Rainbow Grow Egg (HGL)
Ride-on: Bumblebee Balance Bug (Beehive Toys)
Role-Play: Playhouse Marvellous Mud Kitchen (Wilton Bradley)
Soft: Animigos Magic Bunny (Tobar)
Special Needs: HUE Animation Studio (HUE Animation)
STEAM: Solar Powered Rovers (Thames & Kosmos)
Vehicles: SCOOBY-DOO! Mystery Machine (Playmobil)
Wooden: MURO Board – Massive Pack (MURO)

Having taken Gold in the STEAM category for its Solar Powered Rovers, Thames & Kosmos’ sales director, Jo Drage, said: “We are absolutely thrilled at winning this coveted award.

“We have seen a surge in the demand for good quality science kits which teach children about alternative energy in a fun and engaging way. The Solar Powered Rover is the perfect present for any budding physicist who is keen to learn and expand their knowledge of alternative energy sources, assured by the quality and educational value of this nifty, mid-price range kit.”

“We are delighted that the expert panel of the Independent Toy Awards agree with us that this kit is a winner when it comes to STEM toys and their fun educational value.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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