Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little Pony, and Hasbro Gaming.

On top of this, the newly acquired Entertainment One has granted Disguise Inc the rights to Peppa Pig and Ricky Zoom costumes, which will be brought into the company’s 2021 range. It marks the first time Ricky Zoom has entered the dress-up and costumes market.

“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro,” said Tara Hefter, EVP and GM of Disguise Inc.

“Building on the success of our line of PJ Masks costumes, we will bring fun and innovation to Peppa Pig and the first Ricky Zoom costumes to hit the market. Disguise is proud of our long standing collaboration with Hasbro.

“This also marks us as being the only Power Rangers Halloween Costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year.”

Joan Grasso, VP, Hasbro Consumer Products, North America, added: “Disguise excels at bringing our brands to life with their high quality costumes and innovation. We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands.”

Disguise’s Hasbro line of Halloween costumes and accessories hits stores in autumn 2021.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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