Studio71 Games unveils As You ‘Wich, the firm’s first female-lead tabletop gaming title

Studio71 Games is making new history for itself having partnered with game designers Janelle Jones and Sanji Moore to launch the company’s first female lead tabletop gaming title. A creative, multi-player sandwich building card game, the new title has been ten years in development, but now ready to launch under the name As You ‘Wich.

The game was blurted out into life when one half of the design duo, Moore was out on a date and asked the question: ‘What sandwich would you rather eat?’ before reeling off a list of foods. A decade on and the retro-styled game As You ‘Wich can now be pre-ordered online.

“We’ve always been hesitant to call ourselves game designers but here we are after 10 years, ready to deliver our first game with the help of Studio71,” said Jones and Moore. “Making cards after work, testing gameplay with friends on the weekends, and coming up with the rules during lunch breaks has been our normal routine.

“It only took a decade, but when we finally got the gameplay elements right and squeezed in every opportunity for humor and fun, the sandwich stars clicked into place like the sweet kiss of mayo on bread, and As You ‘Wich is now officially ready to be served.”

Encouraging greater diversity within the gaming space, particularly within game design, has long been a point of conversation within the community.

“Partnering with two female game designers, one being a woman of colour, is a historic moment for us at Studio71 Games and we are honoured that Janelle and Sanji have entrusted us with this game that they spent over a decade working on,” added Javon Frazier, chief product officer and president of gaming at Studio71.

In As You ‘Wich – the ultimate game for sandwich lovers – players are dealt ingredient cards, which represent their sandwich. They shop and discard ingredients and preparation methods to assemble a superior sandwich. When all the shops are closed, each chef has to name, present and defend their sandwich. All players vote for their favorite sandwich – but you can’t vote for yourself. If you can convince your opponents that yours is the best sandwich, you’ve won.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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