Aardman is taking the personalisation trend to the next level through a new partnership with the wish fulfillment platform, funwish.com that will allow fans to order customised wishes from Shaun the Sheep in the form of personalised videos.
The five minute episodes, which are set on the farm, will be sent to the recipient to watch and rewatch. All that users will need to create their bespoke videos are some photos of their special someone, along with providing basic information about them: their name, age, interests, and Shaun will come up with a script and, together with his friends, they will develop a unique video.
Rachael Peacock, senior brand manager at Aardman, said: “We’re delighted to be working with Funwisher to offer our fans something truly unique with their very own personalised Shaun the Sheep episode. What a baa-rilliant birthday gift.”
Through this innovative platform, not only will consumers receive an exclusive gift but there is also the added benefit of supporting a charity that Aardman support at the same time. A percentage of sales from each video will go to one of the following charities; The Grand Appeal, The Children`s Sleep Charity or Brake the Road Safety Charity, and can be selected by the consumer on purchase.
Custom wishes from Shaun the Sheep will launch in English-speaking territories around the world from Friday 21st August. Polish and German language versions will also be available soon.