Tonies adds Peppa Pig to its growing licensed portfolio

The popular children’s audio system, Tonies is adding Peppa Pig to its line-up of Tonies characters this October, bringing with it nine stories for over an hour of audio entertainment for little ones.

Peppa Pig is the latest in a line of big launches for the Tonies brand this year, a company that has seen vast success over the last year, having engaged with parents and families in search of entertainment during the UK’s lockdown months. The new launch engages children in the world of Peppa, George and the cast of Peppa Pig with stories including Peppa Goes on Holiday, and George and the Noisy Baby.

The Tonies stories will feature a full cast of voices, music, and special effects from the popular TV series.

Launched in the UK in 2018 by Patric Faßbender and his friend and co-founder Marcus Stahl, the Toniebox is an intuitive speaker system that is revolutionising story time for children; it has no screens, or complicated controls. It is an interactive way for three to eight-year-olds to engage with their favourite stories and songs by simply placing a Tonie on top of the box and the content related to that Tonie will begin to play.

Tonies UK GM Manon Sel, said: “We are delighted to announce this latest addition to the Tonie-Family, which is sure to excite children and fill their homes with even more audio joy this Christmas. The characters of this hit series join our ever-growing line up of both licensed and Tonie-owned figures and bolster our range of audio content.”

Over 14 million Tonies and 1.5 million Tonieboxes have been sold across Europe since the launch and 2020 started with the exciting announcement of the brands’ expansion to the USA – expected towards the end of this year.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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