Conservation-focused toy brand Safari Ltd named new partner for Dino Dana

The family and kids’ production and distribution company, Sinking Ship Entertainment has secured a new toy deal for its Emmy award-winning series Dino Dana with the educational toy company Safari Ltd. The firm specialises in authentic, hand-painted figures.

Safari Ltd is on a mission to teach children the importance of nature and conservation through play. Its new partnership with Sinking Ship will see the toy company launch two dinosaur figures this Christmas via Amazon, as well as a collaboration on future items.

“We are honoured to be partnered with such a legendary production company like Sinking Ship and we are thrilled to bring Dino Dana toys to the market,” said Kevin Idoni, director Of e-commerce. “Dino Dana is one of the best outlets for kids to learn about dinosaurs today, and Sinking Ship’s passion to expand on this education with dinosaur figurines was a no brainer for us, we cannot wait to get started.”

“We are excited to be working with the Safari Ltd. team on this new partnership,” added Kate Sanagan, head of sales and distribution. “Their excellent reputation and experience in the educational toy space was a big draw for us, and we think they are the perfect choice to bring Dino Dana dinosaur toys into the world.”

The Safari deal comes on the heels of the earlier news that the Dino Dana Field Guide, published in May 2020, hit a number number one bestseller status in a few Amazon categories. The Dino Dana brand has been growing steadily, most recently with the launch of Season four and feature film.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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