Thames & Kosmos expands its Kids First range with Robot Factory as STEM kits maintain momentum with UK parents

Thames & Kosmos is continuing to expand its popular Kids First range with its latest addition, Robot Factory; a kit suitable for children aged five to seven that taps into the still strong demand for “good quality and re-playable STEM toys for early years primary school children.”

The toy company recently detailed the surge in demand for its own STEM toy products, in particular the Kids First range, which has been a proven hit during the UK’s lockdown period and the temporary closure of schools. The new launch, the Robot Factory, comes hot on the heels of the success of the recent Robot Pet Shop.

Robot Factory comes with an illustrated 32-page storybook which centres around the adventures of the Omegas – the family of makers and engineers featured in some of the company’s other Kids First early engineering kits.

“The demand for good quality and re-playable STEM toys for Early Years Primary school children is continuing month on month with parents beginning to look towards the beginning of the new school year,” said Jo Drage, sales director at Thames & Kosmos.

“Throughout lockdown the sales of our STEM kits and in particular the Kids First Range have proven extremely popular, with end users telling us how helpful they find it to engage their little ones in learning about subjects like engineering.”

Robot Factory provides an engaging way to teach simple engineering concepts to young children, allowing parents, teachers, and caregivers to lay the groundwork for strong STEM-related skills and comprehension at an early age. Model building and experiments develop fine motor skill, mechanical engineering skills, visual-spatial skills, and reasoning and concept development skills.

“With Q4 around the corner, we are expecting independent customers to start looking towards Christmas and we feel sure that The Robot Factory will prove popular with parents, grandparents and aunties alike who are looking for presents which will be enjoyed longer than just on Christmas Day,” Drage concluded.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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