The London Toy Company teams with Wow! Stuff and Warner Bros to launch Harry Potter plush

The London Toy Company has collaborated with the teams at both Wow! Stuff and Warner Brothers to develop its first range of plush toys based on the ever-popular Harry Potter franchise.

The firm, who rebranded from High Resolution Designs this year, already specialises in the development of ultra-realistic and iconic plush toys, having previously found success in the licensed plush space through partnerships with Transport for London and Pringles.

Its new collection – developed in partnership with Warner Bros Consumer Products – features three iconic vehicles from the Harry Potter franchise, including The Knight Bus, Ford Anglia, and the Hogwarts Express Train.

“After initially being introduced by Russ Winter to the guys at Wow! Stuff, it became clear very quickly that there was something about our product that fitted with Wow’s ethos of delivering exactly that – wow factor toys,” said Joel Berkowitz, MD of The London Toy Company.

The partnership sees The London Toy Company launch and sell the new lines, available now. According to the firm, much interest has presented itself already and retailers are encouraged to get in touch.

“Our partnership with Wow! Stuff and Harry Potter is a huge step for us as we celebrate five years since incorporation along with a brand new trading name [previously High Resolution Design]. Working with Kenny, Richard and the team to deliver this project has been a pleasure and I thank them for their trust and dedication in getting on board with us to deliver these incredible new lines,” Berkowitz added.

Enquires: please contact Joel Berkowitz at

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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