Craft Buddy sees early success for new festive arts and crafts ranges

The Crystal Art manufacturer, Craft Buddy has already seen over 2,000 placed on launch day alone for its newest seasonal product range. Only a matter of weeks after its introduction, the arts and crafts specialist has reportedly found early success with retailers from across the toy, arts and crafts, and gift industries.

According to the firm, the majority of these retailers have places ‘larger orders than normal’ in order to stock up on the new festive range, while Craft Buddy has already revealed the surge in sales it saw of its arts and crafts products during the lockdown period.

The new AW20 range includes new product formats such as the new Triptych series, containing three framed Crystal Art canvases which, when complete, can be hung together or individually; and brand new Crystal Art Wreath Kit and Keyring Kit collections.

Adding to the Christmas glow, the Crystal Art Giant Cards collection has just got bigger. Following its successful launch earlier this year, four new cards have been added to the collection each depicting their own wintry scene, including Father Christmas admiring a wreath and Robins peering through a window at the open fire. They will be joined in the new range by ten designs of the much-loved original Crystal Art Card format.

Additionally, the Crystal Art Sticker collections will feature two brand-new sticker sets, each containing ten stickers: The Cool Christmas Owls set and The Monster Family set. Perfect for young crafters the stickers look great on any craft project, cards, and home décor.

Supporting the new range are three notebook designs including festive favourites such as Father Christmas, Snowmen and Robins. Perfect for writing down Christmas lists and all new ideas, the notebooks have proven to be popular since their launch in January 2020 with the range consistently proving to be among Craft Buddy’s top sellers.

The expansion also includes new products in fan-favourite formats across the canvas mounted Crystal Art ranges and the LED kits with wintry escapes and festive images to delight crafters.

Gary Wadhwani, co-founder at Craft Buddy Ltd., said: “We are exciting to be able to share with our retailers and Crystal Art fans the new products launching for Christmas this year with brand new formats allowing crafters to get hands on with the brand in new ways as they spread the Christmas sparkle this year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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