Basic Fun partners with UK’s Dogs Trust in Pound Puppy money raising campaign

Basic Fun is partnering with the UK’s dog welfare charity Dogs Trust for a money-raising initiative that will donate a portion of the proceeds of every Pound Puppy sold at retailers.

Established in 1891, Dogs Trust is the UK’s largest dog welfare charity and cares for over 14,300 dogs each year through a network of 20 rehoming centres in the UK. Not backed by Government funding Dogs Trust relies on its supporters, benefactors and fundraising campaigns to enable its essential work.

With the launch of this new series of Pound Puppies the simple act of buying a much-loved soft toy will also add to the fundraising efforts. Each purchase of a Classic Pound Puppy or Newborn Pound Puppy which bears the Dogs Trust’s logo on its pack will automatically result in a donation with 27 pence for every Classic and 11 pence for every Newborn.

Holly Lackey, Basic Fun’s head of UK marketing, commented: “A more fitting connection could not be found and we are delighted to be working with such a prestigious and hardworking team as Dogs Trust. They say every little helps and if our cumulative donation results in just one dog’s life being saved and a new happy home being found we will be delighted.”

Nick Daniel, director of fundraising at Dogs Trust, said: “Now more than ever we will be relying on the generosity of the dog-loving public to help us through these uncertain times. Experience tells us that in the coming months, and years, more dogs than ever will face the risk of relinquishment. We estimate that up to 40,000 more dogs could be at risk of abandonment.

“So we’re delighted to be partnering with Basic Fun, as every Pound Puppy sold with our logo will raise vital funds, and help us change the tale for so many dogs at a time when they need us most.”

Basic Fun’s Dogs Trust Pound Puppies Collection will be available from August 2020.


About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

ToyNews acquired by Toy World

ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy …