UK shoppers are being urged to help out local businesses rebuild after the coronavirus pandemic and the impact of the lockdown measures by participating in a Government initiative called Shop Local Week. The campaign has been launched as part of the Enjoy Summer Safely message that encourages people to get ‘get back to the way of life they have missed, while following safety guidelines.’
Shop Local Week runs from August 10th to 16th and has been devised as a means of encouraging consumers to put money back into local businesses and the local economy, by spending money in their local shop, restaurant, café or pub.
‘Supporting our high streets creates jobs in local communities, supporting often young and disadvantaged people to find employment,’ read a statement from the Government’s press release. ‘Helping to grow the number of jobs in our local areas makes for a better place to live and work, which then creates a healthy economy for the community.’
The campaign falls in line with the recently launched Eat Out to Help Out initiative which offers diners a discount scheme provided by the government that runs on Mondays, Tuesdays, and Wednesdays in one of the 73,000 participating businesses in the UK.
Michelle Ovens, director of Small Business Saturday UK and founder of Small Business Britain, said: “Small businesses are the beating heart of communities and town centres up and down the country, and they will be at the centre of the recovery. These small firms – from the local greengrocer, to the neighbourhood gift ship – were there for the nation during lockdown and now they need our support to get back on their feet.
“Shop Local is an important campaign to encourage more people to return to shopping locally, in a way that is safe and gives them confidence. The British high street is confronting seismic changes, which have been accelerated by Covid-19.
“Small businesses are facing a really tough time, but they are also at the forefront of responding to this challenge and evolving these much-loved centres into places that enrich communities and add value to people’s lives. Now is the time to show your local area some love.”
Small Business Minister, Paul Scully, added: “The last few months have been incredibly hard for businesses across the country, which is why the government put in place an unprecedented package of measures to support them.
“As small businesses get back on their feet and reopen with new safety measures in place, consumers can lend a hand by shopping local – supporting local companies and jobs.”