Moonbug and The Point. 1888 look to ‘own evergreen retail space’ for pre-school portfolio spanning CoComelon, Blippi and My Magic Pet Morphle

Following on from last week’s Moonbug and MGA Entertainment partnership announcement, the global entertainment company has now turned to the brand licensing agency, The Point. 1888 to expand the Moonbug portfolio, including CoComelon, Blippi, My Magic Pet Morphle, ARPO, Supa Strikas, and T-Rex Ranch.

Under the new partnership, The Point. 1888 will look to ‘provide streamlined consumer products roll-out across EMEA’, with the ambition of owning evergreen retail space for the collection.

“As our audience continues to grow, we remain focused on widening consumer engagement touchpoints at a global level, and part of that is having a trusted partner in EMEA,” said Simon Philips, Moonbug. “We’re confident in The Point.1888 and look forward to seeing what we can achieve together.”

Collectively, Mooonbug receives over 7 billion monthly views, and will now operate the largest network of kids channels on YouTube, encompassing 235 million subscribers, and its beloved kids’ brands are available on over 100 platforms globally, including major on-demand streaming services such as Netflix, Apple TV, Sky and Hulu.

Will Stewart, founder and managing director at The Point.1888, said: “We are so excited to get started on this. It is not often that you find a unique digital IP partner like Moonbug that is ahead of the crowd producing safe and fun content, with such speed that appeals to all the family, every gender and all our diverse nations.

“The stats speak for themselves proving the success across all the properties and really offer endless opportunities for this licensing programme.”

The Point.1888’s retail-first brand extension model has been one of the biggest drivers of the agency’s growth in the last 12 months. Its team, headed up by Commercial Director Bethan Garton is rapidly expanding and is currently made up of 19 industry professionals with vast and relevant experience having previously worked with other big brands such as the Gruffalo, Star Wars, LOL Surprise, Marvel, Clangers, Mr Men, Noddy and Sesame Street.

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