Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands.

Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. The incentive aims to encourage parents and gift buyers to explore the brands’ accessories and clothing ranges that sit alongside its dolls.

While customers cannot mix and match between the two brands, they can purchase any accessory or fashion from either brand to qualify and the backpack itself makes the perfect additional gift, suitable for young children aged three and over and with an RRP of £14.99.

Baby Born accessories that are part of the promotion include the new Baby Born Baby Care range with the Weather Duck Wardrobe designed to house the many fashions for the Baby Born dolls, the new Feeding range with high chair and bouncing chair and the expanded Unicorn range, which also has a number of exciting new additions for the season.

Baby Annabell accessories and fashions are also expansive, with the popular Lunch Time, Sweet Dreams, Active and Baby Care ranges all included in the promotion, alongside a wide selection of fashions, from single outfits to deluxe sets.

Retailers who are backing the initiative include Smyths Toys Superstores, The Entertainer, Toymaster and Amazon, as well as many independent toy stores throughout the country.

The promotion is running from August 1st to December 31st 2020 and Zapf has set up specific online landing pages for customers to visit to redeem their backpacks.

 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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