Spielwarenmesse details Covid-19 safety measures for 2021 Nuremberg toy fair

Spielwarenmesse’s Nuremberg toy fair will be going ahead next year, with numerous health and safety features implemented to make the annual international gathering Covid-19 safe, the show’s organisers have confirmed.

Among the numerous measures that will be taken and put in place at the international toy trade show, Spielwarenmesse 2021 will uphold measures in social distancing, hygiene and track and tracing in accordance to current regulations and as they evolve in the coming months in the lead up to the January show.

Wider aisles will be created in order to allow visitors to maintain the current 1.5 metre distancing rule, while the show’s Special Areas and regular stand parties will be put on hold.

Ernst Kick, CEO of Spielwarenmesse eG, said: “In all our efforts to stage Spielwarenmesse 2021, the health and safety of the participants is our top priority.

“Despite the restrictions brought on by Covid-19, retailers and buyers at the Spielwarenmesse can expect a high level of innovation as well as a diversity of products that can only be appreciated properly “in the flesh”. Compared to last year’s figures, almost 90 per cent of exhibitors have booked their space and have familiarised themselves with the Health & Hygiene Rules for the Spielwarenmesse, which have already become an integral part of our everyday lives.”

Other rules that will be implement include the wearing of face masks indoors, thorough handwashing, and the observance of coughing and sneezng etiquette. All public conveniences and surfaces such as tables and door handles will be cleaned and disinfected at short and regular intervals.

On top of this, Spielwarenmesse has underlined that participants will only be admitted to the show ‘if they are in good health.’ It states that ‘attendees who have had contact with someone infected with Covid-19 in the past 14 days, are displaying symptoms of a respiratory illness or are running a raised temperature may not enter the fair.’

A qualified team of medical staff will be on site to provide any necessary emergency care.

“The aim is to enable participants to experience and enjoy the unique flair and diverse offering at the tradition-rich Spielwarenmesse even in unusual times such as these,” said Kick. “As a result, all exhibitors, visitors, media representatives and service providers must register in advance of the event to receive their personalised tickets and passes.

“This is the best way to ensure that everyone can be contacted retrospectively, if necessary. For this reason, exhibitors will also be required to keep a contact list for all customer appointments held at stand tables where masks are removed.”

The teams working on the Spielwarenmesse will keep a close eye on developments and adapt plans to reflect any new findings and communicating any changes as they come in.

The detailed Health & Hygiene Concept will, as Ernst Kick states, allow everyone to focus on the main point of the event: “When it comes to personal encounters and sound buying decisions, trade fairs are more important than ever. Particularly in our industry, they are an indispensable driver of growth.

“That is why we’re doing all we can to stage Spielwarenmesse 2021 – the most important industry hub of the year – whilst ensuring that it is as safe and enjoyable as possible.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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