Schleich is celebrating its 85th anniversary this year with the launch of a limited edition Golden Lion figure, a symbol of the company’s fond reflection on the past eight and a half decades.
Named after founder Friedrich Schleich, who created the company in 1935, Schleich was originally based in Stuttgart and sold velvet-covered dolls made of wire and wood. The first bendable figures came in 1957, and then in 1965 the world-famous blue Smurfs.
In the 1980s, Schleich began producing animal figures, which have formed the core business ever since.
In addition to its striking golden coat, the Golden Lion has six colourful brush strokes on its hind reflect the brand’s hand-painted finish to all its figurines, while also representing the six franchise play worlds in today’s Schleich portfolio.
This final anniversary product also represents the pride of the Schleich workforce and was created after all employees were given an opportunity to submit their own drawings of what they would like to see as the special edition creation.
“Although we’ve have had to curtail some of the physical birthday celebrations, we are still proudly celebrating this milestone achievement,” said Paul Dearlove, marketing manager at Schleich UK.
“The unique Golden Lion is arguably the most stunning figure that the company has ever-produced, and we are expecting it to be extremely popular with fans and the pinnacle of their collections.”