Zimpli Kids is donating 100 per cent of the net profits from its Rainbow Baff Bombz to NHS Charities Together, in a show of solidarity and appreciation of the effort of the NHS throughout the coronavirus pandemic.
Rainbows have become a symbol of support for the NHS over the past few months and a means of passing on a message of thanks to the key workers during the Covid-19 lockdown. Zimpli Kids made the link between the symbol and its own, recently launched Rainbow Baff Bombz as ‘the perfect product to show its appreciation to the NHS.’
The company has now come to the decision to donate 100 per cent of net profits of Rainbow Baff Bombz to NHS Charities Together, the umbrella organisation that brings together more than 230 NHS charities across the UK a group of 250 charitable organisations that supports the NHS, its staff, volunteers, and patients.
Ellie Orton, chief executive of NHS Charities Together, said: “We’re delighted to be partnering with Zimpli Kids and have been overwhelmed by the creative and fun ways businesses have been fundraising. All donations from this bath bomb will help NHS charities across the UK to support the ongoing and longer term effects of Covid-19.”
Debossed with the Zimpli logo, the white cloud shaped bath bombs release a path of swirling colours with rainbow trails. The Baff Bombz range is billed as 100 per cent safe on skin, biodegradable while 98 per cent of its packaging is recyclable in everyday cardboard recycling.
The NHS Charities Together logo will feature on the Rainbow Baff Bombz retail box and display unit.
Sales Director at Zimpli Kids, Eejay Enyi, said: “We are so proud to partner with NHS Charities Together and have the opportunity to give back to the NHS, who have supported us throughout the coronavirus pandemic.”