Wow! Stuff is pushing the envelope in innovation once again, this time with the launch of the world’s first home printable face masks for children – and adults – looking to add a bit of flair to their protective wear.
An arts and crafts line made to the World Health Organisation and CDC guidelines, the new concept is called Your Face Masks and is one that allows users to print their own, personalised face mask designs onto the 100 per cent percale cotton sheets, each adorned with filtration features to bring them to WHO standards.
Designs can be printed onto the masks straight from a home printer. The concept has been launched as a means of ‘desterilising’ the idea of wearing face masks, particularly for children, by making the process more creative and arts and crafts focused.
“In the first six weeks of lockdown we steered away from making or selling any kind of masks. It was rightly considered a prey on people’s fears. Now it’s changed because the general recommendations are that we should encourage use of them,” Richard North, CEO of Wow! Stuff told ToyNews.
“That’s what our product development team contemplated so deeply because our mantra is ‘we do wow or not at all’ – any mask had to be innovative in this new category. Our head of new technology and research Dr. Graeme Taylor (my CO-founder and head of technology) invented and applied for the patents for ‘the worlds first home printable face mask.”
The concept actually took three months of developing, including testing fabrics and calibration to make sure that each mask met or exceeded the World Health Organisation’s guidelines on face coverings.
“The result is incredible and the take up by our retailers is like nothing we’ve ever seen. It solves a problem; encourages use or masks and makes people feel comfortable wearing them, and it gives much needed sales to the retailers who have been hit hard by the economic slow down,” added North.
“The patent now allows us a broad scope of printable items which we are really excited about. This is just scratching the surface of what we have coming.”