Pressure Games launches Kickstarter for its retro-inspired active-tech toy hybrid Countdown

Pressure Games, a toy development unit that aims to combine active, social and imaginative play to today’s demand for tech toys, has launched its Kickstarter campaign for its already international award-winning concept, Countdown.

Countdown is a retro-inspired tech toy that comes with more than 12 reflex, logic, and movement puzzles to keep kids and families challenged through games such as Trigger Finger, Colour Wheel, Whack-a-Mole, Cut the Wire and more. Players can even go to the Countdown app to download the latest games and updates for its constantly evolving puzzle play.

By re-imagining the classic game of hide-and-seek, Countdown combines retro inspired mini-games with four modes of play to create a new way for the family to have fun together.

Set a timer, hide Countdown and let your friends go on the hunt. Once found, Countdown pushes players to their limits with 12 different retro-inspired mini-games that must be conquered to stop the clock.

Countdown also includes multiple other modes, like Hot Potato and Table Co-op, along with adjustable difficulty levels allowing for broad age ranges of kids and adults to play together. It also incorporates an innovative update system to provide new features, play modes and games over time.

“This Kickstarter is the culmination of thousands of hours of play testing, development and refinement. It’s been an amazing experience working on Countdown and our whole team can’t wait to get it into family’s hands this holiday season,” said Liz Hughes, chief brand officer at Pressure Games.

“While lockdown living continues, families are looking for new ways to stay active and entertained together; we are seeing significant growth in outdoor sports toys along with board games, puzzle and Interactive Gaming Market, Countdown brings together the best of these play experiences to get families actively gaming together,” added Valerie Vacante, director of strategy at LiveArea and founder of Collabsco.

The Kickstarter Campaign includes multiple pledge levels, ranging from Countdown toys to promotion opportunities to have your name or company listed in the credits section of each toy manufactured. A ‘Toys for Tots’ donation tier of $1 will be used to deliver Countdown units to holiday-focused charities to provide for families unable to buy gifts for their children.

In January 2020, Countdown was nominated for ‘Best Startup Product’ at the Consumer Electronics Show – Kids at Play Interactive Toy Awards, held in Las Vegas. It was also selected as a top 10 hardware startup company to pitch in front of an audience at TechCrunch’s Pitch Night at CES

In June, 2018, Countdown won for ‘Best Outdoor Toy’ at the Outdoor Toy Awards in London.

The Kickstarter campaign runs from July 28th through August 28th. All backers will receive their toy in November this year, well in time for the holiday season.


About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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