Monty & Co, the new pre-school series to have landed on CBeebies earlier this month and devised by the team behind the likes of the Muppet movies, Mopatop Shop, and Chucklevision, is eyeing an early move into the toy aisle through the appointment of its global licensing agency, Licensing Link Europe.
The new pre-school puppet series from Pipkins Productions completed the production of 34 x 11-minute episodes in February this year, and has already become a popular choice on both CBeebies and the BBC iPlayer. Each episode of the series is written as a mini-drama, following the life of the wallaby Monty and an eclectic group of characters.
Episodes deal with everyday issues of sadness, anger and fear, however all stories and themes are delivered with comedy and song in a happy, safe and loving environment.
Appointed as the worldwide licensing and merchandising representative for Monty & Co, Licensing Link Europe has outlined its plans to target the toy and publishing categories initially, as well as the arts and crafts, role-play, and nightwear and daywear.
“We believe parents will be very enthusiastic about the content and structure, as Monty & Co delights and enchants their pre-schoolers with its imagination, role-play, fun and a healthy dose of slapstick silliness. It’s gently educational too.”
Nigel Plaskitt, executive producer of Monty & Co, added: “High quality merchandising and publishing are really important to us. We have always had an overall view of the whole project of reaching out to children and their families, taking the characters into their homes and everyday life.”