Kids Insights continues global expansion with launch into Canada and Australia

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational markets for the firm.

This follows the company’s recent expansions into Brazil and Mexico, where it launched earlier this year.

Both Kids Insights Australia and Kids Insights Canada will be surveying 400 age and gender representative children between the ages of three and 18 in each respective country every week – or 21,000 a year – enabling the business to provide its data to clients in real-time and monthly insight reports identifying, tracking and evaluating current trends.

The launch into these two markets means that the company now surveys more than 4,000 children a week, and will now be surveying more than 200,000 kids a year across five continents and 11 countries in total.

The Insights People now operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia, and Canada, and works with clients such as Amazon, F1, LEGO, MediaCom, Pokemon, SEGA, Warner Bros and Viacom and has recently grown to a team of 31 based in Manchester city centre.

Nick Richardson, CEO of The Insights People said: “We are delighted to be launching into both Australia and Canada. Like all of the markets in which we operate in, these markets are going through an extensive period of change. Agencies and brands are looking to understand these fluid and dynamic markets, and we have supported these countries and have also received huge demand for our award-winning service.

“Launching Kids Insights in Australia and Canada also represent an important milestone, as we are now surveying an additional 21,000 children in both countries, giving us a new total of 200,000 a year, and providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts.

“We look forward to supporting businesses in Australia and Canada and businesses looking to enter these markets with industry-leading independent data and insights.”

The company will also host a free a webinar under the title “The New Normal Within Kids Ecosystem”, which will be taking place on August 5th. This webinar will give attendees the chance to get an unrivalled overview of the changing nature of children’s attitudes, behaviours and consumption patterns as well as identifying some of the latest trends to watch out for.

To register for the free webinar, visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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