Chicago Toy & Game Group reveals its Young Inventor Challenge winners

The Chicago Toy and Game Group has revealed the winners of the CHITAG Young Inventor Challenge: Spring Edition, announced in association with its sponsors this year, Mattel, Magformers, Scholastic, and the American Specialty Retailer Association.

Launched in May in response to Covid-19, this special edition of CHITAG’s annual autumn Young Inventors Challenge gave kids the opportunity to develop their own original toy and game ideas, and pitch them to toy and game industry heavyweights with the possibility of their concept being manufactured and sold on store shelves.


Inventor relations executives from Mattel and Magformers chose both a senior and junior winner each. Under Mattel’s selection, this year’s Senior Winner was Color Code by Andrew Hebdon, a fifth grader from Forest, VA, while the Junior Winner was Cooking Collision by Analise Postander, a third grader from Goshen, IN.

Magformers selected its own winners. It was seventh grader Weston Aram’s PuzzleBots that took home the Senior Winner accolade, while it was Slap Happy by Emery Alderson, a third grader from Horsham, PA that took the Junior Winner slot.

Each winner will receive a $250 prize package of the latest toys and games. Entrants were given access to CHITAG’s Young Inventor Design Guide which gives step-by-step instructions on how to develop an idea into a marketable concept. Kids aged six to 18 then submitted videos pitching their original toys and games.

Professional inventors gave constructive feedback and chose the winners.

“We are always amazed at the ingenuity and creativity of the kids who enter the YIC,” said Leila Nosrati, the director of the Young Inventor Challenge. “This year’s spring challenge winners went all out creating detailed prototypes that rival some of the ones that I’ve seen in the professional toy and game industry.”

Past winners of the Young Inventor Challenge have gone on to strike deals with major toy and game companies including Goliath Games and PlayMonster to see their inventions licensed, manufactured and sold in stores across the country, including Target.

The Young Inventor Challenge is currently accepting entries for the fall competition. The deadline is October 31st. For more information go to

The Chicago Toy and Game Group is also looking for sponsors for the upcoming Young Inventor Challenge. For more information, contact

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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