Character Options is still counting the views gained across multiple social platforms following the Character Kidz Big Weekend event which was held July 24th to 26th. According to the firm, the three-day virtual extravaganza has been labelled a success by all that took part.
The nation’s Kidfluencers came together and were able to unbox their favourite Character products from the upcoming season. Over 80 videos were created all highlighting new toys such as Shimmer ‘N’ Sparkle InstaGlam, Laser Battle Hunters, Squeakee The Balloon Dog, Gotta Go Flamingo from Little Live Pets, and the wacky family game, PenSilly.
Continual interactive events further encouraged participation driving engagement and healthy interaction across the channels and between the influencers themselves.
In addition to over fivehours of YouTube content, TikTok and Instagram were the places to see spectacular and sometime hilarious shorter form content further ramping up the views and reach of the campaign. To date over 3 million Instagram impressions, 100,000 TikTok views and 1 million YouTube views have been clocked up with further content going live all the time and more views being gained every hour.
Mark Hunt, marketing manager at Character Options, commented: “After the buzz of last year’s event, this year we went virtual and it has been a huge success. The kids were able to really get creative at home and we let them take the lead as they know what works well with their audience.
“On behalf of Character I’d like to thank all of the channels for their phenomenal support. Without their hard work and infectious personalities, we wouldn’t have had such an explosive weekend of activities, fun and laughter. The quality of the content has been second to none and we couldn’t have asked for videos of such excellence and professionalism.”