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Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd.

The John GmbH portfolio covers lines such as classic pop-up tents and wooden outdoor products, as well as sports, aquatic and fitness ranges. In line with its strategy to deliver ‘great trade and consumer value’, Kids International Marketing will be offering the range FOB China and ex works Germany.

The move has been made to ramp up awareness and the presence of the John GmbH portfolio within the UK and Ireland.

Andrea John, the third generation joint managing director of the family business, said: “Retailers in the UK & Ireland may be less familiar with our product range beyond balls which has greatly expanded over the years.”

Character Licenses the company currently holds include the likes of Minions, Jurassic World, PAW Patrol, Peppa Pig, Spider-man and Frozen.

The company is previewing its spring/summer 2021 offering now.

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