Interplay UK has launched its new Peppa Pig Grow & Play range, a line that encourages children to plant ‘easy-to-grow’ seeds and nurture their plants, while playing with Peppa Pig characters. The new launch follows on from the success of the firm’s popular My Fairy Garden range.
The Peppa Pig Grow and Play range features Peppa Pig, her brother George, and their friends Suzy Sheep and Rebecca Rabbit. The first sets in the range, Peppa Pots, are colourful flowerpot houses for Peppa, George, and friends to grow their own plant – cress, pea shoots, basil or red amaranth.
The four collectable Peppa Pots (SRP £9.99) attach to each other by clipping the fence from one set to the house of another to make a Peppa Pig street.
Meriç Pekcan-Butcher, marketing manager, Interplay UK said: “We are really excited to introduce the new Peppa Pig Grow & Play range. Within days of announcing it, we have already seen a huge interest on social media with lots of positive feedback.
“Influencer campaigns will be running over the next few months, showcasing how lovely the fun and green-fingered grow and play concept is. We are also supporting the new brand with digital marketing, lifestyle PR campaigns and awards programme running over summer to Christmas.”