Tactic Games to grow UK indies and garden centre business with Inside Out Toys

Tactic Games UK has partnered with Inside Out Toys in a distribution deal to grow the Tactic brand here in the UK and strengthen relationships with independent toy, gift and garden centre customers.

Effective as of August 1st, Inside Out Toys will focus on promoting a selection of Tactic’s made-in-Finland card, trivia and party games, as well as some of its popular outdoor and travel games.

The offering will feature classics such as Flags of the World and Wonders of the World, plus some new releases catering for players of all ages, including Beach Bounce, I Love Britain and Crazy Laws. With 2020 marking the 30th anniversary of Tactic’s famous Alias word play game, a number of Alias games will also be part of Inside Out’s catalogue for the Autumn Winter season.

This new strategic and close-working partnership with Inside Out will allow the Tactic UK sales team to concentrate on national accounts and support the Autumn launches of new family games, including Jolly Polly, 15 Minutes to Self-Destruct and Hack My Password.

Phil O’Nion, UK sales manager at Tactic Games, said: “The Tactic business in the UK has been going through a period of transition over the last 18 months and maximizing opportunities and increasing coverage within the independent sector has been our main priority.

“Our conversations with Inside Out have left us in no doubt that they are well positioned to help open new doors and introduce Tactic to more toy and gift retailers and garden centres. Our senior management team in Finland have been impressed with Julian and Nikki’s enthusiasm, professionalism and vision, and we are looking forward to working with them, their sales agents and their customers to ensure that Tactic’s reputation in the UK continues to go from strength to strength.”

Julian Garner, Inside Out Toys’ managing director, added: “We are thrilled to have been chosen to distribute Tactic Games in the UK. We now have a broad range of toys and games in our portfolio, and the addition of Tactic’s games also extends the age range of the brands we offer to our independent toy and gift retailers.

“Tactic’s social and environmental responsibility matches closely to our own and we are excited to work with the teams in the UK and Finland to further develop the brand here in the UK. We know our customers will love Tactic Games as much as we do, and we look forward to providing them with some Tactic memories of their own.”

For any independent retailers interested in Inside Out’s Autumn Winter Tactic Games catalogue and would like to book an appointment with an agent, please contact the Inside Out office on 01908 969969 or email sales@insideouttoys.co.uk.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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