The UK product review platform MadeForMums has opened entries for its search for the top Christmas toys for 2020. Winners of the awards be receive the MadeForMums Toy Xmas Toy 2020 accolade.
Those worthy of the accolade will be featured, with a click-to-buy link, as Christmas must-buys on the platform’s top-ranking toy review content. Last year, MadeForMums toy content brought in over 1.2 million page views and drove over £380K of toy sales in the run-up to Christmas.
“Due to the coronavirus outbreak and temporary closure of our London office, we haven’t been able to run our usual MadeForMums Toy Awards this year,” said Susie Boone, MadeForMums’ editorial director. “But we know, from brand and PR feedback, how important our Toy Awards are for Christmas sales and campaigns, so we’ve found another way to provide the MadeForMums seal of approval.”
Winners of the Top Xmas Toy 2020 will also have the opportunity to purchase the MadeForMums Top Xmas Toy 2020 stamp to use on marketing and product collateral – and which MadeForMums will support with social media promotion.
Entries are free of charge and close on Friday, August 7th. Winners will be announced in September.
To give everyone a chance to win an award that has all-year-round value, the MadeForMums 2021 Awards (announced early 2021) will expand to include toys as well as general parenting products. And the MadeForMums Toy Awards will run again next year – launching in early June 2021.
Toy manufacturers and PRs can enter their toys for the MadeForMums Top Xmas Toy 2020 by filling in a form here: https://www.surveymonkey.co.uk/r/NNLSGZP