Zimpli Kids adds to it bath time play range with new Baff Bombz launch

Zimpli Kids has devised yet another way of coaxing children towards bath time with the launch of its new Baff Bombz range of bath bombs arriving on the scene in the form of the Rainbow and Rocket lines.

Destined to become the newest stars of the bath time show, the Baff Bombz come debossed with the Zimpli Kids logo, taking on the shape of a white cloud and rocket shaped bath bombs that release a path of swirling colours with rainbow trails or fiery rocket blasts.

The range was first unveiled at Toy Fair this year and will be launched with an influencer marketing campaign kicking off in the coming weeks.

Head of marketing at Zimpli Kids, Jessica Coy, said: “We have been so excited to launch these ever since receiving such a positive response at Toy Fair 2020. We have lots planned for the new Baff Bombz on socials as well as an influencer marketing campaign starting soon.

“Zimpli Kids’ mission is to do its bit for the planet, while creating fun, safe toys, and the new Baff Bombz are certainly no exception. The Rainbow and Rocket Baff Bombz are 100 per cent safe on skin, biodegradable and a huge 98 per cent of the packaging is recyclable.”


About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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