The popular Flair and Just Play fashion doll line, Hairdorables is making the leap to the children’s magazine market thanks to a new partnership with Kennedy Publishing. Under a new deal, the publishing house will now launch a five-weekly magazine featuring the diverse, fashion-forward characters.
Based on the hit toy line, and Toy of the Year Award finalist, the new magazine launch will showcase the unique personalities of the 12 characters in the line. This is the latest extension for the Hairdorables brand that has already taken social media by storm with its own YouTube channel.
As well as puzzles, posters, crafts, and a fun rainbow recipe to try, the first issue of the magazine will include 50 stickers, a sweet unicorn headband with colourful braided hair, plus a surprise mystery gift in a sparkly secrets box.
Anna Clothier, editor at Kennedy publishing, said: “We are excited to be working with Hairdorables to create fun, engaging content that shares their positive focus on individuality, friendship, and empowerment. High quality editorial, design, and gifts, combined with Hairdorables’ immense popularity will ensure the magazines success.”
Hairdorables merchandise is distributed in over 30 countries globally, with brand-new products, YouTube content and national TV campaigns scheduled throughout 2020.