Zuru sets the table for new Itty Bitty Pretty Tea Party Surprise launch

The international toymaker, Zuru has set the table for the launch of Itty Bitty Prettys Tea Party Surprise, a new range that aims to bring the traditional tea party and doll play in the 21st century with its surprise and collectability components.

From punk rockers, unicorn princesses and classic ballerinas, Itty Bitty Prettys is a squad of collectable fashion-forward, tea-loving, friendship-fostering characters of all backgrounds that come together for the ultimate party.

“We’ve brought together the best ingredients for Itty Bitty Prettys Tea Party Surprise and added a 21st-century upgrade: dress up and classic role-play, collectability and swapping, rich unboxing, and a craft and creative experience,” said Adam Woods, creative director, Zuru.

“Our Itty Bitty Pretty collectable dolls are designed to be fashion-forward and inspire individuality and inclusiveness. At its core, Itty Bitty Prettys brings together people of all backgrounds for a cup of tea, friendship and fun.”

Zuru revealed its Itty Bitty Prettys on Walmart.com last week ahead of making the Giant and Little Tea Cup available at Walmart stores this month. In August the brand will be found at Target, Amazon and other retailers. The launch all builds towards the Itty Bitty Prettys World Tea Party on Saturday, August 8th where kids and families will be encouraged to join the celebration of friendship, fun and fashion.

During the first-ever Itty Bitty Prettys World Tea Party, Youtube and TikTok influencers around the world will celebrate inclusivity, encourage kindness, discover Itty Bitty Prettys surprises,  share tea party ideas and more.

The Itty Bitty Prettys range includes 13 Itty Bittys, plus one super rare Royal Tea doll, each touting a distinct, modern party-prowess bring the latest fashion and swapability factor to the party. A complete party-in-a-cup, Itty Bitty Prettys Tea Party Surprise includes surprise magic tea bags and fizzing sugar cubes that, when mixed with water reveal jewellery, accessories and other surprise necessities to help dress and style an Itty Bitty Prettys dolls and host a party.

Available in two surprise friendship themes, each with two dolls, the respective themed playset features more than 25 surprises including a convertible table, spoon, working teacup and teapot, stylish accessories including shoes and jewellery, two Itty Bitty pets, dissolvable tea bags, fizzing ‘sugar’ cubes and more. Four dolls plus a rare Itty bitty Pretty can be found in the The Giant Teacup Playset. Designed for ages four and upwards, Itty Bitty Pretty Little Tea Cups will be available for $29.99

Itty Bitty Prettys Little Tea Cup features 12 surprises and eight fabulous dolls to collect. The Little Tea Cup includes a working teacup, a saucer that also serves as a doll stand, an Itty Pretty doll, a swapable doll outfit and a set of stylish accessories including shoes, jewellery, eyewear and more.

Additional tea party must-haves include a magic teabag, fizzing cube, cotton candy dough and more.


About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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