The Insights People continues global growth with 10 new hires and new market launches

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner Bros.

The company recently launched into South America with Brazil and Mexico in the last quarter, meaning that the firm now surveys more than 3,000 children every week, across four continents and nine countries, and more than 150,000 children a year.

On top of this, and after a strong six months despite challenging conditions in industry, The Insights People has secured a host of new clients including Amazon, LEGO, Star Stable and Turner as well as expanding relationships with the likes of Leapfrog, SEGA, and Warner Bros.

After announcing expansion to Brazil and Mexico earlier in 2020, the company are working on feasibility to launch into other countries and continents.

Nick Richardson, CEO The Insights People, said: “It has been quite surreal and challenging to interview, welcome and work with so many new starters remotely. Though it has been great to see the team adjust to these challenges with our usual can-do spirit. It was critical that we continued with our extensive recruitment despite the difficulties which COVID-19 has caused us as all of the roles are key in building the business to the next stage.

“The recruitment has been across the business, but in particular we have significantly increased our tech and data science team to help us develop and ultimately launch a number of new exciting services.”

The award-winning tech company welcomes Robert Lambert as senior development, Richard Wainwright as data scientist, and Jordan Shaw as junior developer. In addition, the company has expanded its research team, welcoming recent graduates Lucy Holland and Sarah Waterhouse to the team. Connor Walsh has joined the marketing team, and George Sarakins has joined as North America account director. Other roles are still being actively recruited.

George Sarakins, North America account director, said: “The Insights People is a business I have long admired and I am thrilled to be joining at such an interesting time for the kids’ sector. Nick and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Further to the new additions to the company, The Insights People continues to work on the new exciting developments to its real-time award-winning portal that will now include a content library with the latest industry articles, newsletters and webinars about kids ecosystem across the globe.

The company will also host a free webinar under the title “The New Normal Within Kids Ecosystem” which will be taking place on August 5th. This webinar will give the viewer the chance to get an unrivalled overview of kid’s attitudes, behaviours and consumption pattern across Europe.

To register, visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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