Toys and consumer products are all part of the wider plans for gradual expansion of a new children’s property created by music’s Moe Shalizi and Marshmello that aims to create a ‘cutting edge experience for children’ under the name Mellodees – a musically-driven video property.
Mellodees will feature Dee the musical robot with music produced by Marshmello, and promises to deliver ‘relevant messages and energetic music for the pre-school set and their millennial parents to enjoy.’
“Over the past year, we’ve been diligently working on merging electronic music with educational content for children,” said Moe Shalizi, founder and CEO of The Shalizi Group (TSG), a leading management company. “Positive and inspiring content is critical, especially during the COVID-19 pandemic, when children’s screen time is at an all-time high.
“Blending our creativity and passion for innovation, The Shalizi Group and Marshmello proudly present Mellodees, which aims to fill a gap in children’s programming.”
Mellodees creates a 3D animated world filled with lovable characters where children and parents can learn, play, dance, and discover together. The star of the show, Dee, is a fun and friendly robot with musical built-in features. With Dee’s imagination, he and his friends go on wild adventures providing families with music, special dance moves and more. By “Following the Beets,” kids can easily read and sing along with the lyrics.
Mellodees launches globally with the quintessential “ABC’s Song,” followed by other favourites such as “Itsy Bitsy Spider,” “Twinkle Twinkle” and “Wheels On The Bus.”
“We are starting with a fun twist on the classic nursery rhymes to introduce Mellodees and the characters,” added Hildi Snodgrass, CFO of TSG. “And then our goal is to expand into original music and storylines later this year, with an eye toward toys and other consumer goods in 2021.”
Mellodees will reveal new music and videos each week on all DSPs, beginning July 10, 2020. Parents can find more information at Mellodees.com and follow their social media at: