Character Options to host virtual summer festival Character Kidz Big Weekend

Character Options is hosting a virtual summer festival event of stories, videos, and TikTok coverage from some of the biggest influencer channels of the time with its three-day Character Kidz Big Weekend.

A revised edition of last year’s successful London event, the three day festival will take place online and will showcase all the new launches from the Character Options portfolio. It will see 50 Kidfluencer channels take part on the weekend, each of which will receive props to host their own Character Kidz celebration over the three days.

From July 24 to the 26th, every channel will be tasked with highlighting specific products, ensuring focused activity across the entrie collection.

Social media and YouTube will be flooded with coverage over the weekend, but adding to the buzz, timed activities will take place organised from the hub and Character Toys Instagram page. Alongside others, these focus hours include learning to create balloon dogs in celebration of the launch of Squeakee, and a Pokémon trivia quiz using Character’s latest Pokémon Trainer Trivia game.

Channels taking part include Splat Kids TV, Toy Bazaar, Little Lady C, Patience’s Magical Toy Emporium and Summer Joy’s Toy Joy.

Len Smith, father of the kids from Toys Fun Fam said: “We have been eagerly awaiting Character Kidz 2020. Last year’s awesome, fun packed experience showcased the very latest that Character Options had to offer and thrilled all who attended.

“Working together this last year with Character Options to promote the launch of many of their new products has been instrumental in our platforms achieving exciting growth. It’s brilliant that the team has been able to create something even bigger and better this year despite the current restrictions.

“The excitement is now building, Theo, Tahlia and their friends in the Toy influencer world are looking forward to uncovering all that’s new for 2020. Watch this space, it’s going to be huge.”

Mark Hunt, Character Options, marketing manager, added: “At the start of the year, we set ourselves a challenge to create something bigger, better and even more interactive than last year’s event and our retail partners were all on board to get involved. Then the lockdown happened and we were determined to still succeed.  The event has since evolved and we are extremely excited about our new big weekend. It’s going to be an explosive start to the season.”


About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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