Zimpli Kids relaunches its educational Slime and Gelli ranges with new eco-friendly packaging

Following a 12 month period of working to reduce its environmental impact, Zimpli Kids has re-introduced its educational range of slime and Gelli’ products to the market, this time to be ‘bigger, better, and eco-friendly.’

As a result of the development, Zimpli Kids now boasts a range that uses its certified biodegradable powders, paper bags (instead of the plastic ones used before), plus fully recyclable ‘no frills’ packaging that the company believes makes its range “ideal for the classroom.”

The educational range includes the best-selling Gelli Play and Slime Play, encouraging kids to turn water into biodegradable Gelli or Slime, as well as a few new additions such a Crackle Play Colours, Sno Play, and Fantasy and Dino Play packs.

As well as this, Zimpli has been experimenting with its formula in order to highlight its versatility. By altering the powder to water radio, kids can create Gelli Modelling – a new way to play with the product that allows users to build shapes, characters or Gelli castles.

Head of marketing, Jessica Coy, said: “The great thing about our products is that they are extremely versatile with many uses such as; multi-sensory play, messy play and in educational environments along with benefits for children with Autism and sensory issues.”

It isn’t just the educational range that has had an eco-makeover, the company has stated that all of its retail boxes and CDU’s have now been changed to recycled board. 


About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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