The global licensing agency, IMG is targeting toys and collectables as part of its major plans to develop an encompassing licensing programme for the smash hit video game title, Rocket League.
Announced this week, the firm has been appointed as the exclusive global licensing representative for the video game franchise in a move made by the game’s owner, Psyonix. It coincides with the game’s fifth anniversary this month.
Billed as a ‘high-powered hybrid of arcade-style soccer and vehicular mayhem’, with easy-to-understand controls and ‘fluid, physics-driven competition’, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The new multi-year partnership will see IMG bring selective Rocket League consumer products to market.
Matthew Primack, senior vice president of licensing, IMG, commented: “During a time of remarkable esports industry growth, Rocket League is one of the most popular games in the world.
“Rocket League’s combination of cars, adrenaline-fueled gameplay, competition, music and customisation gives us the perfect scope to build a creative and fun licensing programme that fans will love. We are looking forward to tapping into new territories and expanding the game’s global footprint through consumer products and collaborations.”
Categories being targeted will initially consist of apparel, toys, collectables, accessories and innovative and creatively rich brand collaborations.
Winner or nominee of more than 150 “Game of the Year” awards, Rocket League is one of the most critically acclaimed sports games of all time. Annual esports events include the Rocket League Championship Series and Collegiate Rocket League.