PlayMonster has billed it “the biggest launch in the company’s history,” marking the arrival of its new line of building toys for the US market called Snap Ships – a range of collectable and versatile modular building toys that has kids building – and battling – a line-up of spacecrafts.
Designed for kids aged eight and upwards, the new Snap Ships fleet launches with 11 ships at a suggested retail price of $9.99–$39.99, each coming with a mysterious UJU tech piece that holds special value hidden inside the box. Snap Ships come with multiple build options and are available with early release on Amazon.
As well as its toy line, Snap Ships invites kids to engage with the Snap Ships universe through a new animated series produced by Wind Sun Sky Entertainment, as well as a free interactive AR app.
“Snap Ships is so much more than a great toy line; it is a content-driven franchise that allows kids to not only build, but also play, battle, rebuild, customize, watch content, engage with the app and then do it all over again,” said Tim Kilpin, PlayMonster’s newly appointed president. “We set out to change the building play experience, and it is the biggest launch in Play Monster’s history.”
To tell the story of the Snap Ships universe, PlayMonster has joined forces with award-winning content studio Wind Sun Sky to produce a fast-paced and edgy animated series. Season one of the series, Snap Ships Dawn of Battle will launch this August on YouTube, with new episodes releasing each week.
Wind Sun Sky, led by Catherine Winder, whose credits include Star Wars: The Clone Wars, The Angry Birds Movie, and Super Dinosaur, has brought the Snap Ship’s universe dynamically to life in CGI animation with non-stop action.
“We knew right away that we wanted to be a part of Snap Ships because of its all-around potential,” said Winder, “We’re excited to partner with PlayMonster, one of the fastest growing toy companies in the industry, to bring the Snap Ships story to life through creative content.”
The storyline introduces viewers to The Forge, an elite team assembled to pilot a fleet of versatile and specialized Snap Ships defense attack craft, and The Komplex, an alien species determined to annihilate all life, that has invaded with no warning. Along the way, The Forge discovers mysterious UJU tech, left behind by an ancient civilization, that can be added to their Snap Ships to give them unheard-of abilities.
Rounding out the Snap Ships launch is the release of the free interactive Snap Ships app, designed to complement the toy line and animated series, allowing users to explore the vibrant world of Snap Ships. Highly detailed digital versions of the constructible toys come to life in the app and can be summoned into your room via Augmented Reality.
Kids are invited to “Build to Battle” with digital building instructions for the core Snap Ships kits, as well as an assortment of custom ships unique to the app. Track your collection, prep ships for flight in AR, and test fire your ship’s weapons as you battle against the ever advancing Komplex.
Developed by Scott Pease and Jeff Swenty, AAA video game veterans (Tony Hawk, Guitar Hero, Call of Duty) and the inventors of Snap Ships, the app, rated E for everyone, is available now for free for iOS on the Apple App Store and for Android via the Google Play Store.
“To us, Snap Ships are more than toys – we imagine them as real, working spaceships,” said Pease. “The Snap Ships app brings that fantasy to life: summon life sized ships in Augmented Reality, walk around them, test their weapons, and fly them into Battle. You also get access to an endless supply of unique ships with detailed, 3D building instructions, so you can build them all with your real-life toy kits.”