Spin Master Entertainment has hired the consumer products veteran Heather Oster as its new VP global franchise development.
The move comes just a Spin Master extends its partnership with Nickelodeon Movies to produce an upcoming feature animation based on the PAW Patrol franchise. The Hollywood consumer products veteran will work to ‘accelerate Spin Master’s franchise strategy,’ including brand and IP development.
Oster’s remit will include overseeing the launch of the upcoming CG animated pre-school series Mighty Express this autumn as it prepared to land on Netflix.
“Heather is an experienced and forward-thinking franchise and brand executive with a talent for bringing brands to life through deep audience engagement, compelling storytelling and insightful business analysis,” Spin Master’s executive VP, Jennifer Dodge said in a statement.
Oster comes to Spin Master from Universal Pictures, where she served as VP of franchise management and consumer insights, which included overseeing DreamWorks’ animation portfolio across film and TV. Before that, Oster spent 11 years as global franchise and marketing director at Disney, including for Jerry Bruckheimer Productions, Tim Burton Productions, The Muppets, Toy Story 3, Cars 2 and Pirates of the Caribbean.
Spin Master retains the distribution rights to the Mighty Express toy line, excluding the streaming space. Other brands under the Spin Master roof include Bakugan, Air Hogs, Monster Jam and Abby Hatcher, also adapted as a TV series on Nickelodeon.