What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans.
The LEGO Group has launches a new canvas for creative expression, aimed at adult fans of LEGO and offering them ‘a different way to transform their passion into art,’ in the form of a series of new building sets that once complete become their own LEGO artwork portrait to display.
The LEGO Art sets offer adults a new creative experience to help them relax and recharge as they transform a blank canvas (or in this case, small interlinking base plates) using LEGO tiles. Each set can be reimagined in a number of different ways to express the personality of each different builder, and to make it easy and simple for pop culture lovers to refresh the LEGO Art piece on display in their house.
All four new sets come with a signature tile unique to the set that is worthy of any true work of art, and a new hanging element to make them easy to hang up and switch around.
The launch comes following research from The LEGO Group that found that 73 per cent of adults often research new ways to help them relax. Each LEGO Art set comes with a bespoke soundtrack to aid the construction, each featuring anecdotes from the creators of Iron Man and Star Wars, or those closest to the stories of Andy Warhol and the Beatles; the soundtracks dive into the inspiration behind each design.
The LEGO Marvel Studios Iron Man set will be available exclusively from LEGO Retail Stores and LEGO.com while the other three sets will be available from retailers from 1st August 2020, or from 1st September in the US.
LEGO Andy Warhol’s Marilyn Monroe set will allow pop art admirers to recreate Andy Warhol’s famous bright pink screenprint of Marilyn Monroe from 1967, or reimagine it in three different colours using LEGO tiles.
With LEGO The Beatles, music lovers can bring Beatle-fandom into the home with a LEGO portrait of their favourite band member, whether it’s John Lennon, Sir Paul McCartney, George Harrison or Sir Ringo Starr. Each set can be used to create four unique portraits or collect four and display the full band side-by-side. Fans can get by with a little help from friends of the Beatles as they switch their headphones over to accompanying soundtrack to listen to music and stories about the band as they build.
LEGO Marvel Studios Iron Man challenges super hero fans to decide between powering their hero up with the Mark III, the Hulkbuster Mark I or the Mark LXXXV with this three-in-one set. After the tough decision is made, builders can recharge by listening to cool details about the set and stories from Marvel Experts as part of the accompanying soundtrack.
Fans who want to channel Tony Stark and ‘run before you walk’ can combine three of the same sets into one to create the ultimate Iron Man artwork.
Finally, LEGO Star Wars The Sith celebrates iconic villains from a galaxy far, far away with this three-in-one portrait set. Choose between portraits that pay tribute to the Sith, with Darth Vader, Darth Maul or Kylo Ren, or take the artwork to the next level by combining three sets into an ultimate Darth Vader wall piece.
The soundtrack means the Force will be with fans as they create their very own piece of wall art while listing to music from the films and fun stories from Star Wars creators.
Louise Elizabeth Bontoft, senior design director at the LEGO Group, commented: “We know adults are always trying to destress after a day at work, and we thought, what better way to help them switch off than by encouraging them to explore their favourite passion in a new creative way?
“With these wider ranging designs, we believe that we can inspire film fans, music lovers and art and design aficionados to immerse themselves in a world of art and creativity linked to their idols. Through this new experience, we believe adults can unwind, engage in a mindful building activity and ultimately create a beautiful piece of wall art that perfectly reflects their personality.”
These new wall art sets are the second 2D tile creative concept to be announced by the LEGO Group this year, following the launch of LEGO DOTS, a new theme that offers children a new way to express themselves inspired by arts and crafts.
The LEGO Art range will be available to pre-order from Zavvi.com and lego.com from 2nd July.