Learning Resources partners with Numberblocks for themed MathLink Cubes ranges

Learning Resources has partnered with the BAFTA award-winning animated children’s TV series Numberblocks to launch a new Activity Set based on the firm’s top-selling MathLink Cubes brand. The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year.

MathLink Cubes is a linkable construction toy developed for hands-on maths learning through play. The new licensed Numberblocks Activity Set will allow children to play along with episodes and engage in further learning opportunities.

“Many parents and teachers use our MathLink cubes to make Numberblocks activities for their children,” said Learning Resources’ MD, Dennis Blackmore. “This partnership means that we can bring together the imaginative power of Numberblocks with MathLink Cubes’ tried and tested quality to create exciting new products.

“Our new Activity Set is designed for use in the home or classroom, and with the power of the Numberblocks brand behind it, will be a popular product in all retail environments.”

Series creator Joe Elliot added: “It’s an absolute delight to be partnering with Learning Resources. MathLink Cubes have been an integral part of Numberblocks right from the beginning – we’ve used them to discover what every Numberblock character can do, plan stories and design intricate animation sequences.

“We have a large and dedicated following of young number fans, and the number one thing they ask for is real Numberblocks blocks so they can get hands-on and play with Numberblocks themselves. It’s been a whole new level of fun to work with the like-minded creative team at Learning Resources and we can’t wait to bring Numberblocks full circle and into the hands of our fans.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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