The UK distributor littleConcepts has detailed an ongoing and exclusive partnership with the Brooklyn-based toy company Candylab Toys to bring the firm’s range of around 60 stylised wooden toy cars to the UK and Ireland.
The first stock is due to arrive in August this year, with a planned launch of a further 35 new models in Q3.
Candylab Toys is a design company made up of of gear heads, architects, engineers, and designers with a passion for all-natural materials, craftsmanship, and vintage-yet-modern looking cars that exude their own personality and take inspiration from yesteryear.
Its range of toy cars boast a highly artistic look with a mix of bold colours, and solid build from their sturdy beech wood body, and spans concepts from the Woodie Wagon Surf Vibe vintage, to the “Drifter Series”, an off-roader infused with nostalgia.
As well as its highly stylised lines, Candylab is focusing on smaller, streamlined toy cars designed for kids to play with. The new cars have Candylab’s cartoony look.
“We are car buffs who happen to be engineers and designers who see cars as works of art that truly grab your attention – but now, during the time of staying at home, we felt it important to give kids (and possibly their parents) some cool looking toys to play with and create stories with,” said Vlad Dragusin, founder and lead designer for Candylab.
“I believe that in addition to adults, kids gravitate to the unique modern-vintage look and feel of these cars and that it helps stir up their imagination when they play.”
Some of the kid-focused cars include the soft serve ice cream van, the taco van, and there’s even a satellite dish-equipped news truck. There’s also an upcoming Plumber Van, a Yellow Taxi, and Blue Racer #8.
There is also a range of Americana set pieces developed to enhance the toy car playing experience, including the Lone Cactus Motel, Malibu Beach Tower, and Toll Booth.
“From the adult dreaming of being a Steve McQueen-esque cool dude with the perfect 1960s style rebel muscle car – to the kid stuck at home with some cool looking toy cars and road tracks – we are excited that Candylab can promote a healthy imagination and a fun escape while we’re temporarily trapped in the boxes that we live in during this period,” said Luke de la Mare.
The range will be available to pre-order via the littleConcepts B2B web-shop in the coming weeks.
Philip Nelson, co-founder of littleConcepts, said: “littleConcepts is about to enter its fifth year of trading and we have been on the look-out for a new brand to add to our portfolio for a while. We take a lot into consideration when choosing a new line and when the opportunity to work with Candylab arose, it was a no-brainer.
“The range fits in perfectly with our current portfolio of beautifully designed and consciously produced products for children. Staying positive and offering our customers the best products and services has been our ethos from the start and this has only been highlighted more in 2020.
“We can’t wait to launch the brand in July and bring this most sought-after product to the UK and Ireland.”