The US toy firm, PlayMonster has appointed the industry heavyweight, Tim Kilpin as its new president with immediate effect.
Kilpin is recognised as a leader within the toy and children’s entertainment industry for over 35 years, for having set brand strategies and creative direction for many of the world’s most iconic and successful brands, including Monster High, Hot Wheels, Disney Princess, Winnie the Pooh, Barbie, and Mickey Mouse. Kilpin has held senior roles with some of the market’s biggest names, including Mattel, Disney, and Activision Blizzard.
Reporting to CEO Bob Wann and based in the company’s corporate headquarters in Beloit, WI, Kilpin will focus on expanding and accelerating PlayMonster’s business with an emphasis on sales, marketing, design, and business development. Wann, in addition to continuing strategic and operational oversight, will increase focus on international growth and acquisition.
“Tim is one of the most experienced, highly accomplished and respected executives in the whole of the industry,” said Wann. “His tremendous stature and knowledge in the industry, along with his complementary skill sets make Tim the perfect fit, at the perfect time, to further PlayMonster’s growth and evolution towards becoming one of the industry’s top toy companies.”
“The PlayMonster team is an outstanding, experienced, talented group of people with a strong vision, who love what they do and love working together,” added Kilpin. “I really fundamentally believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that.”
Prior to joining PlayMonster, Kilpin most recently served as president and CEO of Activision Blizzard’s Consumer Products business, overseeing the category strategy and creative development of multiple product ranges in support of key franchises. Before that, as president and chief commercial officer for Mattel, Inc., Kilpin directed all aspects of the company’s global $5.5 billion sales and marketing operations.
In addition to other senior roles at both Mattel and Disney, Kilpin has also served on the Boards of Build-A-Bear Workshop, the Make-A-Wish International Foundation, and the Children Affected by AIDS Foundation; he is also currently a Board and Executive Committee member of the Toy Association.
Having built its success in a deeply rooted commitment to the power of play, PlayMonster has demonstrated its ability to interpret and innovate classic play patterns, keeping them fresh for new audiences, and will be aggressively continuing to build its portfolio of brands and content-driven IP across categories, both organically and through acquisition.
“Following the successes of our acquisition of Interplay in 2017 and our most recent acquisition of Kahootz this past year, our future growth will continue to focus on adding internal resources and external partnerships that bring even more industry-best practices and experience to everything we do across PlayMonster worldwide,” said Wann. “It’s a very exciting time.”