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Hasbro brings its toy and games recycling programme to the UK with TerraCycle

Hasbro has expanded its toy and games recycling programme to the UK in an extension of its partnership with TerraCycle, a leader in recycling hard-to-recycle waste through a nationwide programme spanning all of Hasbro’s toys and games.

The new UK based programme will mean consumers can collect and drop-off their Hasbro toys and games at locations around the country. TerraCycle will then recycle them into reusable raw materials, which can be used to make new products such as outdoor furniture, planters and similar items.  

“At Hasbro, we know kids and families everywhere share our passion for protecting our planet,” said Kay Green, country manager at Hasbro UK and Ireland. 

“Since launching the Hasbro Recycling Programme in the US in 2018, we’ve successfully expanded to additional markets throughout the world, to offer more consumers a sustainable solution for giving new life to their well-loved toys and games and we’re proud to further extend the programme, in partnership with TerraCycle, to the UK.” 

Consumers in the UK can drop off their Hasbro toys and games easily at a public drop-off location or by setting up their own public drop off location. Accepted items include board games, dolls, action figures and plush toys. 

Hasbro currently offers recycling solutions, in partnership with TerraCycle, across the US, Canada, France, Germany, and Brazil. 

“We are proud to partner with Hasbro to launch this national recycling programme in the UK, given its popularity in other countries around the world. The aim of the programme is to encourage new generations to recycle their well-loved toys and games, and have a positive impact on the environment,” said Laure Cucuron, general manager, TerraCycle Europe.

This latest move builds upon Hasbro’s ongoing commitment to environmental sustainability. Through its Sustainability Center of Excellence, Hasbro has been striving to reduce its carbon footprint and improve its environmental performance across all aspects of its business.

The firm managed to eliminated wire ties in 2010, and added How2Recycle® labelling to its products in 2016. In 2018, it began using plant-based bioPET. Beginning this year, Hasbro is phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.

Its ambition is to eliminate virtually all plastic in packaging for new products by the end of 2022.

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