Epoch Making Toys supports indie retail with Muddleit partnership for Sylvanian Families and Aquabeads

EPOCH making toys is continuing to support its independent retailers by appointing Muddleit as a new distributor for its collectible range, Sylvanian Families and number one craft kits brand, Aquabeads.

Muddleit is an established distributor within the industry, also stocking the latest, top-selling toy ranges for Disney’s Frozen 2 and the Harry Potter franchise. The company became an official stockist for EPOCH’s entire Aquabeads portfolio, also stocking a large proportion of the more than 2500 Sylvanian Families SKUs, including the new Family Adventure range, on April 1 this year.

Benefits to small retailers include Muddle It’s nimble, next day delivery service and ability to handle orders as small as one and two items.

Lynne Coward, managing director of Muddleit, said: “We are absolutely delighted to be appointed exclusive wholesaler of such popular and well-known brands. We’re looking forward to working together with EPOCH to serve the independent toy and gift sector, offering the flexibility of single unit purchases and responsive delivery service.”

Neil Bandtock, managing director of EPOCH making toys, added: “We’re thrilled to have appointed Muddleit as a new distributor, as they bring a wealth of experience in the toy market and have a long-standing history of working with big name brands.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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