VTech launches Learn Through This campaign to help parents and teachers educate kids from home

VTech Electronics North America has launched its own initiative to support families and children through this period of upheaval called Learn Through This; a campaign that uses its VTech and LeapFrog brands to support teachers and parents with tools for teaching kids at home.

VTech and LeapFrog are offering resources including free content such as articles, printable activity books and educational activities curated by its team of learning experts; an extended free trial of its interactive learning programme, LeapFrog Academy, and recommendations for products.

In addition, VTech Electronics North America is working with AdoptAClassroom.org to support teachers and educators to make distance learning a success for their students and communities.

“We recognise the unique challenges that parents, teachers and children are facing during this unprecedented time,” said Andy Keimach, president, VTech Electronics North America. “We want to do everything we can to support those who are home with their families and believe our VTech and LeapFrog resources can help them succeed with the perfect balance of education and fun to help us all ‘Learn Through This.'”

As schools remain closed, VTech is supporting educators faced with recreating the classroom at home and has pledged to match donations, dollar-for-dollar, made between March 31 and April 3 to AdoptAClassroom.org’s COVID-19 Disaster Relief Fund, up to $50,000.

The fund will be disbursed to high-needs teachers and schools impacted by COVID-19. AdoptAClassroom.org is working directly with educators, schools and vendor partners to identify their needs and get tools in the hands of students to make sure the learning doesn’t stop.

“We are so grateful for VTech’s generous donation to our Disaster Relief Fund in support of our nation’s teachers and schools impacted by COVID-19,” said Ann Pifer, executive director of AdoptAClassroom.org. “It is partners such as VTech, particularly in these challenging times, that enable us to support more teachers and ultimately equip more of our underserved children with the tools they desperately need to continue learning from their homes.”

Meanwhile, LeapFrog’s Learning Path is an online portal that features free resources to keep children learning at home. Parents can find advice from LeapFrog’s learning experts on a variety of topics, such as preparing kids with 21st century skills and learning to read.

In addition, the Learning Path provides a suggested daily schedule, a curated list of educational websites and free printable activity books to help parents maximise the time their child is home and keep them engaged.

To help parents find the right toys to meet each child’s different needs, VTech and LeapFrog will be sharing video walkthroughs on their YouTube channels of toys in a variety of categories. Whether a parent is looking for a role-play toy for their child that loves pretending to be a chef, a desk to practice writing skills or an interactive learning system to get kids excited about reading, VTech and LeapFrog are offering individual lists of toy recommendations to make it easy for parents to find products to keep their child engaged and learning.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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