Dr Gummer’s Good Play Guide has launched an online family festival to put play back at the heart of the home, as families worldwide face school closures, lockdown, self isolation, and social distancing measures to slow the spread of the coronavirus.
Play at Home Fest will offer themed virtual stages with activities, entertainment, competitions and play, providing something for all the family across two days from May 23rd to 24th. The home-based festival aims to “help parents and children to thrive, not just survive” during these challenging times.
With a line-up featuring favourite characters, celebrities and brands, Play at Home Fest will also enable businesses in the children’s industries to get involved and raise their brand profile, while being associated with the positive messaging much needed during the pandemic.
The festival aims to support local businesses, as well as raise funds for the National Emergencies Trust Coronavirus Appeal. Promoted throughout the consumer media, as well as digitally via social media, consumers will be invited to download printable festival wristbands to begin their experience.
Activities and performances will be live streamed via www.PlayAtHomeFest.com as well as across Good Play Guide social media channels, reaching a highly targeted and engaged audience. Across the festival weekend, attendees can expect to sing, dance, create and relax, with a huge variety of performers lined up.
Dr Amanda Gummer, founder and CEO, of the Good Play Guide, commented: “We’re thrilled to be able to bring together children’s industries to provide an action-packed, fun-filled play festival during such difficult times. Play at Home Fest enables us to support the trade and consumers at a time where we all need to pull together, help one another and inject as much play as we can into children’s lives.”
There are a wide range of opportunities for companies in the toy, nursery, licensing and children’s products industry to get involved with the Play at Home Festival, from sponsorship to stage takeovers and activity provision.