University Games makes move for outdoor market with Maranda Games takeover

University Games is expanding its North American reach with the acquisition of Maranda Games, the team behind popular US outdoor games including Ladderball and board games such as Sneaky Statues.

The acquisition has placed University Games in the outdoor sector, a new product category for the games and puzzles specialist.

“We are excited to add the summer range of recreational games – a new category for us – to our Front Porch Classics division,” said Bob Moog, co-founder, University Games.

The company plans to use its international reach to introduce Maranda Games products to families in the UK, Australia, and New Zealand this year. Additional expansion is planned for 2021.

“University Games is the perfect partner to bring our games to more people,” added Mark Fuchs, who founded Maranda Games with his wife Dawn in 1995.

The broad distribution University Games already has in the specialty, mass and online game & toy markets complements our distribution built on 16 years in the outdoor and sporting goods markets.”

University Games’ international activity saw it take over the UK outfit Paul Lamond Games and its board game and puzzles portfolio in 2017, strengthening the firm’s foothold on the UK market. The company is now going from strength to strength and tackling new sectors.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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