Monopoly Classic, Cluedo, and Scrabble are among the traditional board games that UK audiences have turned to for home entertainment throughout the ongoing COVID-19 period of isolation, helping sales of board games and jigsaw puzzles grow by a staggering 240 per cent in this first quarter.
According to the NPD Group, it is classic titles such as Monopoly, Uno, and the fast-paced party game Dobble making up the top ten best sellers, as families across the country turn to the hobby to keep their minds active while practising social distancing throughout lockdown.
Frédérique Tutt, global toy market expert for NPD said the boardgame trend in the UK followed a similar pattern to other countries in lockdown.
“It’s interesting to see the classic games of Monopoly, Scrabble, Cluedo and Uno on this list. These ‘standards’ have shown us over and again that they can stand the test of time when reinvented and so it looks like they’ll continue entertaining generations of Britons as householders look to release stress and tighten family ties during these challenging times,” she said.
NPD also said that construction kits such as LEGO’s Technic sets for a Bugatti and a Land Rover Defender were among the top-selling toys, with total building set sales up by 59 per cent.
Rachael Larkman, a toy buyer for John Lewis, told The Guardian that LEGO sales at the department store had risen threefold in the past two weeks: “There is a growing demand from parents for toys which provide an educational element to play,” she said.
Tutt said the high price of the top-selling kits – which cost up to £233 for the Bugatti – and their complexity meant they were more likely to have been snapped up by adults for their own use than as gifts for children.
Parents struggling to entertain kids with something at least partly educational have also nearly doubled sales of art and craft materials, including slime and dough kits.
The Top Ten best selling toys and games products, according to NPD Group are:
1 Monopoly Classic, Hasbro
2 L.O.L. Surprise! Hairvibes, MGA Entertainment
3 Dobble, Asmodee Editions
4 L.O.L. Surprise! O.M.G. Lights, MGA Entertainment
5 Technic Bugatti Chiron Construction Kit 1:5, The Lego Group
6 Scrabble Original, Mattel
7 Technic Land Rover Defender 2573 pieces, The Lego Group
8 Cluedo, Hasbro
9 L.O.L. Surprise! O.M.G. Doll, MGA Entertainment
10 Uno Original, Mattel