MGA’s Isaac Larian launches Operation: Pac-Man to equip US medical workers and hospitals battling Covid-19

The CEO and founder of MGA Entertainment, Isaac Larian has launched a new initiative Operation: Pac-Man to bring supporter together to equip hospitals and healthcare workers with the supplies they need to protect themselves as the global fight against Covid-19 continues.

The initiative has been launched following an increase in reports over the weekend that there was an urgent lack of masks and other necessary medical supplies at hospitals currently battling the virus, particularly those located in New York, California, and Washington in the US.

Larian has now put together an initial plan of action, which includes donating $100,000 to UCLA Medical Center, identifying an overseas factory that could fulfil an order for two million masks, and securing 25,000 masks, which will arrive to the United States this week to be sent to three Southern California hospitals, including City of Hope, Cedars Sinai and UCLA.

In addition, has partnered to air lift – for free – an additional 150,000 units of medical supplies procured by MGAE, ensuring hospitals receive them this week upon arrival.

“I’m very grateful to Susy Schöneberg, head of, for her heroic act. It takes selfless leaders like Susy to make a difference in these tough times for the humankind,” said Isaac Larian, CEO and founder of MGA Entertainment. “I wish for other CEOs and leaders of our society join this effort now, please.”

An online webpage will launch this week for fans, partners and retailers who want to support the efforts, including a link where hospitals or healthcare workers can request certified and approved supplies to be sent to their facility.  After filling out the form and verifying the request, the MGAE team will ship out the supplies for immediate delivery. At this time, priority will be placed for those hospitals in California, New York and Washington.

Larian added: “This is not an industry issue or a government issue any longer – at this point, all of humankind needs to work together and fix the shortage that hospitals are facing and I believe this issue can best be resolved by entrepreneurs.

“The fact that hospitals and hospital workers are lacking basic necessities to safely continue their treatment of patients is tragic. It is preposterous that we are in this position and now it’s up to everyone to work together.”

Larian worked with MGAE’s international licensees and distributors to aid in distributing medical supplies to hospitals around the world, including Italy, France and Spain. He is now working to re-tool the Little Tikes factory in Hudson, Ohio so that medical supplies for the hospitals can be manufactured in the US.

Further, MGAE’s fifteen, 3-D printers have been made available for any hospitals that need them.

Larian concluded: “Keeping our hospital workers healthy and properly supplied will be they only way to help them continue to do their jobs to the best of their ability.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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