Young Inventor Challenge project Betcha Can’t lands at US retail

The Chicago Toy and Game Group is celebrating the successful retail launch of Betcha Can’t, a new bragging and betting game that has emerged from the organisation’s grass roots campaign, Young Inventor Challenge.

The title was invented by friends Lily Brown (13 years old) and Tait Hansen (12), who have become among the youngest game inventors to now find their co-operatively designed game on sale at Target. Betcha Can’t was recently named the winning project of Chitag’s annual Young Inventor Challenge.

The new game, manufactured by Pressman Toys, is a result of the Young Inventor Challenge, a global search for the most innovative toys and games designed by kids, for kids. It’s an annual challenge that offers an at-home STEM-based learning activity to engage kids’ creativity.

“Parents everywhere are facing new challenges and looking for ways to keep their kids engaged with at-home learning,” said Mary Couzin, founder and president of The Chicago Toy and Game Group. “With the YIC, we’ve provided free online resources including a Design Guide to help inspire creative and critical thinking. Kids can even collaborate remotely as a team, just like Lily and Tait did when they invented Betcha Can’t!”

Chitag’s Young Inventor Challenge provides a forum for children ages six to 18 to design and present original toy and game inventions to industry professionals, the media and consumers. The goal of the challenge is to inspire creativity and innovation and to provide mentorship to students in the process.

All entrants will receive scores and written feedback from seasoned product development, acquisition, innovation and marketing professionals following the event in November.

Prizes include scholarships and the possibility of having a submitted idea developed and distributed in partnership with leading toy and game manufacturers. Previous winners and finalists entered distribution deals with Goliath/Pressman, PlayMonster and Target.

To enter, young inventors are required to provide a toy or game project description, prototype, photos and a pitch video.

The recent winning title, Betcha Can’t is billed as a game of bets and brags in which players bet on how many things they think they know. Think you can name the most ice cream flavours? How about theme parks? But be prepared to prove yourself if you get the “betcha can’t!” card. Answer correctly and win the card! But if you lose – you’re going to Time Out. Be the first player to collect five cards to be named the Better Bettor.

“We were bored one day and decided we wanted to create a game,” said Lily Brown and Tait Hansen, inventors of Betcha Can’t!. “We have always loved challenging each other to see who could one-up the other, so we gathered some scrap materials from around the house and started building a game.”

To learn more about the Young Inventor Challenge visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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