Kellytoys bolsters Squishmallows brand with reversible plush Flip-A-Mallows

Kellytoys has bolstered its range of best-selling Squishmallows plush with the launch of a new line of reversible additions, called Flip-A-Mallows.

Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so popular among fans.

The six combinations are for all ages and available in two sizes: five-inch and 12-inch and include Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, Dawn the Fawn/Winston the Owl, Devin the Dragon/Esmeralda the Unicorn, Willow the Pegasus/Kimberly the Alpaca, and Sharie the Sloth/Hans the Hedgehog.

Flip-A-Mallows will be sold individually at Five Below, Learning Express, and The Paper Store while other retailers are expected to add them in the coming weeks. Flip-A-Mallows three-packs (12-inch size) will be available exclusively through Squishmallows.com.

The “Fantasy” pack includes Sharie the Sloth/Hans the Hedgehog, Willow the Pegasus/Tim the Alpaca and Devin the Dragon/Esmeralda the Unicorn; the Original pack includes Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, and Dawn the Fawn/Winston the Owl.

Kellytoy encourages its customers to follow @Squishmallows social media channels as the company will host multiple Flip-A-Mallows giveaways.

Since its debut in autumn 2017, more than 50 million Squishmallows have been worldwide sold. The line has expanded to more than 475 characters and are available in more than 40 countries.

Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water and tumble-dry on low heat—and remember not to iron them.

Fans can join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm

IMC Toys has billed the launch of a new platform that combines content with e-commerce …