Gareth Jones has joined Hexbug as the firm’s new UK sales manager, bringing with him some 30 years of experience in the toy and gift sector, as Hexbug continues to push forwards it plans to reinvigorate the brand with new product ranges.
Prior to his appointment, Jones has most recently worked at Interplay, following roles at Character Options, Aromahome and Mattel during his career.
He said: “I had the pleasure of working with Ross Ainsworth and Nancy Davies at Interplay. Their culture and philosophy is something that the team at Hexbug shares. While it’s a difficult time for everyone at the moment, we have far-reaching plans in place for the Hexbug brand and it’s an exciting time to join.”
This autumn/winter season will see the launch of new lines JunkBots and Hexbug nano Flash, which will all be supported by TV, digital marketing and PR.
Jones added: “There is a huge potential at Hexbug to develop the business in the UK and worldwide, as inventive product development continues to drive the brand. I’m looking forward to working hard and having fun with the Hexbug team.”
Heath May, VP international sales and development concluded: “The Hexbug brand is iconic and we have been working hard to develop unique new lines that will refresh and raise our brand awareness to new levels. We are delighted to have Gareth on board, he has so much knowledge of our industry and contacts within it that will help us to grow our sales in the UK in line with our ambitious plans.”